The Inspiration Behind…The Severina

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Anya Sushko, behind the scenes, bespoke bags, classic bags, clutch bag, colourful bags, designer, designer handbags, evening bag, fashion, fashionable bags, handbags, handmade in london, ladies bags, leather bags, London, luxury bags, making of the severina bag, severina bag, severina bag by anya sushko, Severina Handbag, shoulder bag, STYLING TIPS, trend

This week we are back Behind the Scenes, to offer you an insight about the inspiration that goes into our work. Today, we turn our attention to one our most popular and signature bags – the Severina.

Originally created back in 2008, the Severina is named after one of our colleagues – our PR agent – who fell in love with the bag the moment she first saw it. We happen to be inspired by people and it is why a number of our handbags are adorned with feminine names. The Severina bag herself has changed through time, the design has developed and evolved, while staying true to its original shape and model structure. Just like her namesake!

Severina Handbags throughout the years!

The Severina was born out of the desire to combine aesthetics with everyday practicality, merging them into one timeless piece. It happened so naturally, like it was meant to be. Classically shaped and wonderfully practical, the bag is for ladies who know what they are after, and are often characterised with a strong individuality and clear personal style. It is designed for to suit a variety of occasions, to be easy to combine with a variety of outfits and to stay on trend, so that it can transcend through countless special moments in one’s life.

Styling tips for the Severina Handbag in Rose Red

The inspiration behind the Severina is the desire to make something superb in quality, with the idea of delivering exceptional functionality with unmatched attention to detail. The details carefully developed to add functionality include the hand stitched detailing, the hand finished central flap, typical for our designs, as well as the central lock and removable chain strap, which means the Severina can easily transform itself from a day, shoulder bag to an evening clutch.

Details of the Severina Handbag

As our designs are so often inspired by architecture, the references in the Severina are quite clear too – including the straight lines and perfect shapes of the bag, the geometrical silhouette, as well as the symmetry of its proportion. The vision is original and complete, with an individual and bold construction. Moreover, when tailored to the client’s exact specifications, this accessory could turn into a private art piece. These can range from picking a colour to suit your wardrobe, to adding personalised details with a sentimental value, your loved one initials or a message to inspire you on your everyday move. It comes in a variety of leather and colour combinations, but do not hesitate to speak to us about your individual preferences.

The Severina Cream Diamond Handbag as seen on Irene Buffa from ‘Onto My Wardrobe’ fashion blog

The Severina is beautiful as an opera aria, with its elegance and feminity, delivering a strong and bold performance.

And which is your favourite version of the Severina?

 

Behind the Scenes of a Very Special Event – Anya Sushko for the Royal Automobile Club

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Anya Sushko, anya sushko and the royal automobile club, bespoke bags, brand, collaboration, designer, event, exhibition, handmade bags, handmade in london, luxury, luxury event, Royal Automobile Club, royal automobile club uk, showcase

If you have been following our blog, you might know that we love inviting you behind the scenes to witness our creative adventures. We have a bit of a penchant for collaborations – with other brands, designers, charities and establishments that we feel share similar values, beliefs or mission.  Therefore, we are most pleased to let you on our latest venture – a very special collaboration with the Royal Automobile Club, which will take place in February next year. If you think it is a long time away, we promise you – it is time to fasten the seat belts, because are ready to take you on our behind the scenes journey and show you how we plan and prepare to practice what we preach.

Save the date in the calendar!

First of all, let us introduce our partner. The Royal Automobile Club is a quintessentially British establishment, rooted in tradition and exclusivity – the type that the British are known to carry out with aplomb. Headquartered in London’s Pall Mall, it describes itself as “a private members’ club that combines over 100 years of tradition with contemporary and luxurious facilities.” And rightly so! Founded in 1897 to encourage the development of motoring in Britain, it not only still exists nowadays, but is also one of the most exclusive members clubs that one can find on the British Isles.

Risking to appear immodest, we quickly found the similarities – the  Royal Automobile Club’s dedication to superb quality, traditions and utmost services, is just what we at Anya Sushko stand for. These values, embodied by the club and lived by us day by day, led us to explore a relationship that we very much look forward to.

On a sunny day this summer, we travelled to the club’s out of London facilities – in the leafy Epsom, in Surrey, to discuss how to bring the Anya Sushko experience to life for the Royal Automobile Club members. Everything about it was special and magic – from the secluded bus stop outside, covered in trees and plants, to walking through the grand iron gates of Woodcote Park to discover a world of tucked away green spaces, tranquil terraces and fountains, where members leisurely enjoy drinks and conversation and displays of vintage cars we thought only existed in movies.

Grand iron entrance gates to the Club Grounds

Leisure space and grounds for frequent members

Bus stop in Epsom!

We are delighted to announce that we have been invited to hold a private event for the clubs’ members on the 5^th of February 2015, to showcase our work and talk about what makes Anya Sushko the contemporary luxury handbag brand, dedicated to withholding the highest craftsmanship standards and to making rare nowadays bespoke services available to many. As only members will be able to attend, we look forward to sharing with you bits and pieces from this experience.

Vintage Automobile Selection

Follow our Royal Automobile Club series to see it unveil on our blog and social media platforms.