Anya Sushko, Anya Sushko Handbags London, chic style, clutch, clutches, competion, day bags, designer bags, fashion, handbag details, handbags, handmade in london, his clutch, Hiss Clutch, Inspiration, leather, london desginer, luxury clutches, luxury designer, magazines, marie claire uk, night bags, oversixed clucthes, pink, python skin clutch, red, shoulder bag, Sky Blue, street style
The Hiss was originally designed back in 2011 when oversized envelope clutches were the trend du jour. Seen on every front row and worn by supermodels and It girls alike, they made headlines as they fit so perfectly within the ever so popular casual chic style – nonchalant but uber trendy. Inspired by the freedom of movement and ease of wear they allow for, we wanted to create a stand out oversized clutch which is also practical and can easily fit into a busy daily life.
We started by choosing a larger than usual size as we know how important it is to have a bag which fits nicely rather than spill out your essentials. We gave it our signature thick zip at the top, which is both study and durable and also adds a rock chic detail. The rest of the details are kept to a minimum, besides the small logo embossed at the front.
As the focus of this handbag is on ease of wear, we gave it soft edges to make it perfect to tuck beneath the shoulder. To make it extra practical, we added a removable leather strap which means it can be easily be transformed into a shoulder bag too. Worn by day as an alternative to the day bag, or by night – as an extra roomy clutch, we wanted it to be the sort of bag you can enjoy on both formal as well as rather casual occasions, one that would easily translate from day to night wear.
One of the things we value the most about our work is the opportunity to be creative and daring with our work. If you have been following The Inspiration Behind series on our blog, you might have noticed that we feel strongly about involving our customers into the creative process, when possible. As we were putting together the finishing touches of the oversized envelope clutch we had just developed, we gave our fans, followers and customers the opportunity to choose its name. We teamed up with a popular fashion & lifestyle magazine and ran the My Name is Fashion competition, inviting creative minds from across the globe to write to us and suggest a name for this brand new handbag. The winning entry gave this handbag the name it is known by today – the Hiss – chosen by our talented customer, as the clutch reminded them of the mysterious and daring sounds that a snake makes. The original Hiss clutch came in Camelot Python leather, giving it an exotic look and feel. Since then, we have expanded the Hiss range to include an oversized clutch version in Olive Green, which is sleek, sophisticated and a gorgeous alternative to the classic black colour as well as Sky Blue – a daring colour which makes an outfit unforgettable.
Last year, we developed it further to include a range of smaller sized versions called the Mini Hiss Clutch, now available in Rose Red, Passion Pink, and Powder Pink. If you often find yourself dashing to work-related or social commitments straight after work, you might find that the Hiss clutch is the perfect handbag for you – easy to wear by day, gorgeous by night.